Free newspaper I want to add. Nobody is forcing companies to publish their content freely accessible.
I don’t know how many of you people remember the Internet around 2000. People actually paid to be able to publish their stuff on the Internet. Because they wanted to. Without any intent on getting revenue. Unthinkable, I know!
Browsing the web is equivalent of your butler shouting to another butler to please GET /some/page, and the other butler then kindly replying with a document.
Theft requires the action to not be voluntary, but a web server replying with a page is free to reject my request. It is entirely moral.