I would consider other organizations like Operation Kindness that have actual no-kill shelters. Personally, I do not like PETA, and would never have even thought their name in this discussion had they not been mentioned by someone like yourself. I get how other people might be enitced to believe in them as you pointed out Ethical is in their name. However, I don't put any more weight in that than MacBookPro is a professional device with its Prosumer specs (as I type this out on my maxed at 32GB RAM MBP).