The worlds big emitters are not products or services we use directly. They are significantly up the food chain from us. Changing our individual behaviors have basically no impact on demand for anything they do. People aren’t going to live in half the size of house or get more roommates, or stop having children, or stop using office space, so the construction industry continues to be one of the largest emitters in the world.

Changing this requires focus on the largest problem companies and extremely targeted lobbying. Individual choice pressures just make us fight with each other while we burn to death.