IMO this is a great point. Social medias as they exist today are broken because they have been engineered on the assumption to make money on ads. Making money on ads works by engineering around virality, engagement and influencing.
Another thing that McLuhan teaches though is that actually the (social) media is the message. And ultimately this lead to a Viking dude standing in the US capitol.
Now, that whole situation was awful. But it was also hilarious. In social media, this was barely a meme that lived on for a few hours. Whereas within the ancient system of democracy, an intrusion into the parlament is breaking some sacret rules. And there, surely the incident will cast long winding consequences.
To cut to the chase: Social media outcomes have to be viewed wearing a social media hat. Same for real-life. In this case, gladly. Another great case were this was true was Kony 2012, where essentially all the Slacktivism lead to nothing.
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