Conversely, renewed competition may also be a good sign that there's a market for such products. You do need a place to differentiate, fortunately the surface area of the problem is fairly broad.
As an example, look at low-code for inspiration to determine what features people need which aren't being filled by existing solutions. Hopefully that reduces the need to compete via feature checklist.
yes, this is the vision I have for short-mid terms. But I won't be adding anything soon. The long-term differentiation will be clearer once there's early adopters I think.