Look it all comes down to trust and I see way fewer reasons to trust Google than Apple. Both deserve a baseline measure of mistrust, but Google has all the incentive to spy on you while Apple has little to none. And when it comes to investigations of “why do you have this data in the first place?” Google’s answer is “we need it to advertise” while Apple’s can only be “we need it for this specific service” and if they fail to show why, they are liable. Google and Facebook have a virtually identical business model: collect, aggregate, advertise. If you don’t trust Facebook, why would you trust Google?