Frankly, this sounds like typical Silicon Valley attitude applied totally inappropriately.

"Just get a minimum product out, we'll figure out how to make it work later, or pivot to another market."

That's fine if you're releasing the next todo list app. That's not fine if you're providing women rape kits that, for all intents and purposes a rape kit would be used for, are useless. This severely impacts people's lives at their absolute worst moments.

You might give them the benefit of the doubt if there was even a remotely feasible path for this to be useful without a major rework of the justice system in ways that would severely compromise it in several other aspects.

Given the seemingly insurmountable hurdles, it's hard to see this as anything but a way to exploit vulnerable or fearful women to their own detriment. Especially when they'd previously co-opted the MeToo movement for their branding while suggesting women stock up on these "prior to being assaulted".