Moving faster and increasing impact of deliveries, those are goals you can work towards, that do not involve needing to estimate anything.
The question is: do you for every sale provide an ETA of when you think the sale will close, with projected key milestones along the way and their dates, all before even beginning engaging the would be customer?
// do you for every sale provide an ETA of when you think the sale will close, with projected key milestones along the way and their dates, all before even beginning engaging the would be customer?
No because that's kind of useless.
With software, the estimate is (or should be) part of the go-no-go decision for the project. "Oh, it's gonna take us 10 years to build this? Maybe we should reconsider"
