I pursued Personalized Advertising because I foresee automated actor replacement as inevitable, and if that is the case why not be it's Edison?
My work in facial recognition is partially because I can do the work at all, few can, and I also do this work to know what it is, it's capabilities and limits, so I'm not in the dark and can influence it's use. I'm an ethical person, and I voice my ethical concerns constantly, insuring the systems cannot be easily abused.