I've had a frustrating form of this conversation with so many Americans. The concept of buying less than 40L of soda at a time, because presumably they drink many liters per day, is hard to overcome for some.
They literally will not believe that it is possible to but a days worth of groceries every day, and get fresh, quality food.
But the more people saying that it can be done, and is a superior way to shop, the more likely we will convince them finally.