> RingCentral wants ~15K a year for this service, and they think "video" is a worthwhile value add (whoever their customer segment is, it's certainly not me).
Exactly. $1.5k/mo if sounds like a good price for what it needs to do with a decent margin. A company could probably get a few hundred customers the first year and tap out at a few thousand within 5-6 years.
> I would happily pay, say, $300-500/mo for the convenience of a SaaS solution, but ~20K/yr is what I pay for things that actually serve a meaningful purpose for the business.
At this price point it would require too many customers. All of these customers will think that the cost of dealing with their headache is only worth ~$400 - $100/mo. These are terrible customers to base a business on.