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0 pointsDavidPeiffer5y ago0 comments

I knew someone who was an early adopter of satellite TV. She said during the news, rather than ads, you saw the hosts smoking and chatting.

That sounds so much more pleasant than what we have today.

When cable had no ads, did all programs just run continously? If a channel did a special where they played standard TV programs designed for over the air broadcast (18-23 minutes/episode), did they just play them consecutively or have some other filler to keep on a 30 or 60 minute schedule?

0 comments

sharperguy5y ago

In the UK, the BBC channels are still ad-free. Shows like The IT Crowd or Star Trek just play through continuously without ads.

Between shows, they have a short ad break advertising other BBC shows and live broadcasts that will be playing at a later time, but nothing paid.

ascagnel_5y ago

Premium linear channels in the US (think HBO) do this as well. It's an artifact of programming blocks -- you want your movie/show/sport/etc. to start on the hour or half-hour, but the thing before it rarely will end when you want it to (a few seconds of slack time to switch to the next item). If you have some small-enough unit of time left between the end of the movie and the start of the next slot, you either commission a bunch of micro-length shorts or you run internal promos to fill the gap.

dan-robertson5y ago

I wouldn’t really call the intermission an ad break as they’re not really trying to sell you something. The main purpose is as a buffer between shows with slightly different timings or with live shows that won’t finish at an exact time (or may overrun like sports matches). You get the same on the radio too though they often have a short news briefing in the gap as well. Very occasionally they will have too large a gap to fill and read a poem.

larrik5y ago

IT Crowd isn't BBC, though...

organsnyder5y ago

I think their point is that shows that were produced with ads in mind simply play through with no gaps (similar to how ad-free streaming services play them).

How do they schedule the shows to account for the odd lengths?

dingaling5y ago

> How do they schedule the shows to account for the odd lengths?

Certainly up through the 90s the 'big ticket' and imported shows started on the hour or :30 and everything else slotted around that. Secondary programmes often started at :50 or :15 as a result.

https://www.transdiffusion.org/content/uploads/2016/10/19991...

If timings were really awkward they would pad five or ten minutes with a short filler about hot air ballooning or pottery making or somesuch

jlelse5y ago

Same in Germany with the public TV channels like ARD, ZDF, etc.

ISL5y ago

With satellite TV in the 90s, some channels simply blacked out or showed a placeholder in the ad slots -- sometimes the satellite channels were the very feeds that the TV stations were using.

Premium channels would fill the gaps between shows with advertisements for upcoming shows on the same channel or affiliated channels. Coming from broadcast TV, networks like HBO were kind of incredible; no ads, just the thing you went there to watch.

By then, however, the non-premium channels definitely carried ads.

nomdep5y ago

At least in my country, in the week just after christmas, in several children cable channels, the ads dissapear. Instead the run "ads" for other shows in the channel.

I guess that how TV without ads would look like.

smileybarry5y ago

In Israel, cable/satellite company-owned channels only ads shown for other shows or channels. That's not because they're nice, but because they're legally barred from showing "real" ads (only commercial, free OTA channels can do that; gov-owned public access only shows ads for their own shows, same reason). Plus those ads are just between programs and never in the middle of one. They still get very repetitive, though.

larrik5y ago

In the USA, the Disney Channel is mostly like this year round.

devlopr5y ago

tcm is like this.

deckard15y ago

> She said during the news, rather than ads, you saw the hosts smoking and chatting.

Sounds like she was viewing the direct feed or something. There is a documentary called "Spin" which was recorded footage of the downtime between ads. You can see, for example, George H.W. Bush chatting up Larry King. There is footage of Bill Clinton, Al Gore, and others. The people being recorded don't seem to realize that the satellite feed continues during a break or downtime.

https://en.wikipedia.org/wiki/Spin_(1995_film)

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sharperguy5y ago

In the UK, the BBC channels are still ad-free. Shows like The IT Crowd or Star Trek just play through continuously without ads.

Between shows, they have a short ad break advertising other BBC shows and live broadcasts that will be playing at a later time, but nothing paid.

ascagnel_5y ago

dan-robertson5y ago

larrik5y ago

IT Crowd isn't BBC, though...

organsnyder5y ago

I think their point is that shows that were produced with ads in mind simply play through with no gaps (similar to how ad-free streaming services play them).

How do they schedule the shows to account for the odd lengths?

dingaling5y ago

> How do they schedule the shows to account for the odd lengths?

Certainly up through the 90s the 'big ticket' and imported shows started on the hour or :30 and everything else slotted around that. Secondary programmes often started at :50 or :15 as a result.

https://www.transdiffusion.org/content/uploads/2016/10/19991...

If timings were really awkward they would pad five or ten minutes with a short filler about hot air ballooning or pottery making or somesuch

jlelse5y ago

Same in Germany with the public TV channels like ARD, ZDF, etc.

ISL5y ago

With satellite TV in the 90s, some channels simply blacked out or showed a placeholder in the ad slots -- sometimes the satellite channels were the very feeds that the TV stations were using.

By then, however, the non-premium channels definitely carried ads.

nomdep5y ago

At least in my country, in the week just after christmas, in several children cable channels, the ads dissapear. Instead the run "ads" for other shows in the channel.

I guess that how TV without ads would look like.

smileybarry5y ago

larrik5y ago

In the USA, the Disney Channel is mostly like this year round.

devlopr5y ago

tcm is like this.

deckard15y ago

> She said during the news, rather than ads, you saw the hosts smoking and chatting.

https://en.wikipedia.org/wiki/Spin_(1995_film)

j / k navigate · click thread line to collapse