This is what I've been thinking about the whole time. They can definitely pump the stock if they keep HODLing, since sellers effectively set the price when the short positions have to be closed.
Someone still has to be the bagholder and end up holding near worthless stock at the end of this though.
$GME will come crashing down once the short squeeze is over, and there's only going to be a small minority of retail traders who get out at the top.
People who have bought in later at hundreds of dollars are likely to lose a lot of money IMO. Possibly to the tune of over half their initial investment.