I know it can scale to massive volumes without interaction from us.
I know it'll be available when our infrastructure isn't. By being a third party we can be confident that any action on our part (such as rolling an SCP out to an AWS org, despite unit tests) won't impact the observability we rely on to tell us we've screwed that up.
I can plug 100s of AWS accounts and 10s of payers into it and I don't have to think about that in terms of making self-hosted infrastructure available via PrivateLinks or some other such complication.
I pay mid six-figure sums annually for these things to "just work". If you folks believe I can achieve this functionality on a per-seat basis I'd be interested in saving those six figures.