I get the end goal is targeting ads at your customers better and having user generated content to create ads at the same time, and that’s obviously an appealing concept to businesses, but who would actually sign up and use this as a consumer?
Very easy to imagine a clothes retailer asking people to upload clips in their new items to be entered for discounts etc.
I can imagine teenagers jumping at this if a retailer for whatever it is kids find cool these days uses it to be honest. Win an exclusive pair of Weezys if you send the coolest skateboard video!
(Just how old must I sound right now? Damn.)
Instead of giving you list of banners, they give you instagram like stories where each story is a promotion of a product.
You tap on a story and quickly skim through all of the deal instead of trying to get oriented among the clutter.
However I don’t see widespread adoption, maybe it’s not working that well for content that is essentially ads only.
Why name it alvin5?
It’s very good on mobile, so much better than scrolling since scrolling is mentally taxing due to ads and menus and constantly requiring you adjusting the position of your content.
