For the first point, I appreciate your correction. Still, the official writeup mentions that VA paid to make the shirts. And as you say, a huge number of employees were part of it. I still contend that the publicity of the event was beneficial for them, otherwise they wouldn’t have had employees there and they wouldn’t have had the community in shirts they made. Red Hat didn’t IPO until August, so I’ll still say having activities like this get press attention (be it for Linux in general or VA specifically) was good for the VA Roadshow.
For number two, I’ve been told by numerous former VA people that Larry paid for the documentary to be made (at least until the collapse happened) and then the filmmaker basically ran out of money, which is why the fall of the stock was literally an on-screen card at the tail-end of the film. The film came out in 2001, though I’m sure he finished filming after the IPO,
For the third, I agree with you. You’re right, it doesn’t have to induce a sea change. And for its time, I can see how some would find it amusing (at 15, I very much rolled my eyes, but I can understand how people who were there would have had fun). My only point was to push back on what I perhaps wrongly expected the narrative on HN to be, which is reflexive hagiography that doesn’t bear much resemblance to reality then or now.