For example, I would be more likely to trust an item is legit if it supposedly comes from “the Apple Store” on Amazon, as opposed to some random Amazon seller. But if it’s just a collection of items from various different sellers, then it’s pretty much meaningless to me.
EDIT: can someone explain the downvotes here? I'm just replying to the comment above, describing what confuses me about this. If this is super obvious to other people, then what does "visit the Apple Store" on Amazon mean?
Sold by Amazon.com
These two indicate who holds the stock and who delivers the product. All prime-eligible items are shipped by Amazon.com (although some other shipping methods provide 'prime free shipping', without a 2-day guarantee), while Amazon also will wholesale buy and sell items themselves if they're high-volume enough, which is indicated by 'Sold by Amazon.com'.
The whole 'Visit the <Brand> Store' is a way to go to a page that only shows products sold under that brand/company. For example, this Corsair ql120[0] has "Visit the Corsair store" under the product name which shows all Corsair products. Amazon generally limits the amount of off-Amazon linking done, although it's not strict and it's not off-limits in product images or the description.
1: https://www.amazon.com/stores/OLIGHT/OLIGHT/page/098E844F-88...
