I wonder if this is the start of a course-correction that recognises search/basic discovery of information is probably "infrastructure", and that (perhaps) large social media platforms are becoming "public places".
The way this is being brought about (the linking part) seems flawed, but perhaps if this goes ahead, it will be an interesting way to see how a future world might look where some of the damnage done by the "internet" (well, its business models) in recent years is forcibly reversed?