> Part of the issue here is Google and Facebook don’t just collect a list of interesting links to news content. Rather the way they find, sort, curate and present news content adds value for their users.

> They don’t just link to news content, they reframe it. It is often in that reframing that advertisements appear, and this is where these platforms make money.

> For example, this link will take you to the original 1989 proposal for the World Wide Web. Right now, anyone can create such a link to any other page or object on the web, without having to pay anyone else.

> But what Facebook and Google do in curating news content is fundamentally different. They create compelling previews, usually by offering the headline of a news article, sometimes the first few lines, and often the first image extracted.

[1] https://theconversation.com/webs-inventor-says-news-media-ba...