The problem isn't so much that people don't want to pay for news. But if the competition is giving away news for free, news now has a price of zero.
You have a global network of individuals and companies producing news. If you offer good news for $5 but someone else is offering acceptable news for $0 that acceptable news is going to win every time.
> Hence, the key effect of commoditization is that the pricing power of the manufacturer or brand owner is weakened: when products become more similar from a buyer's point of view, they will tend to buy the cheapest.
