Uh! This is a good question. I studied Graphic design & Visual communication, and I wanted to work on film titles for my final dissertation, a topic that I’m particularly fond of. Of course, typography is one of the key ingredients of a film title, so I’ve started to study type and typography, and I basically never stopped. After several books, I pivoted and focused exclusively on typefaces. My final dissertation became designing a typeface for film subtitles (still hanging around cinema but from another perspective : ).

I guess today I’m still doing this for three primary reasons:

– It allows me to discover and learn new things daily. Letters are everywhere and with so many forms and functions that I won’t get never bored and as society and culture develops, so design does, including type design.

– It gives me full control of the design and production processes; I can make a typeface from the first sketches to the final delivery with no need of a print-shop, or a factory, or anything else. This also means that I’m fully responsible of all the problems you will see in my typefaces. But it’s ok, I like to be accountable for what I do : )

– It is a sort of monastic, iper-focused specialty that requires a lot of attention and discipline, and somehow fits pretty well with my designer persona. I find it to be a pretty zen activity.