Cool video as usual.
I do have a question from the other side though: what about the concerns of "too good" products making workers losing their jobs or companies losing too much profit to operate, as mentioned in that movie?
Of course I'm not worried about Apple at all as it has find other ways to deal with it ("dynamic obsolescence" or style changes as mentioned in the video), but this does may still affect some other businesses for real.
After another thought, I guess it's really no difference from the classic "machines have made jobs obsolete" argument, but I haven't put enough critical thinking into that either.