There are multiple different things to consider here: 1) regulatory, 2) economic system design, 3) usability, and 4) user-first commerce.
In short, it’s much more important for us to be correct than it is to move quickly. When all is said and done, users of MobileCoin will have obtained coins many ways: through giveaways, sales, and commerce activities. Making sure we do these things correctly is the only way the ecosystem will be able to operate long term.