Want to cross ref the erp database with that stuff team x has in a lake and join with what team z has in a dwh? You don’t need pipelines and jobs and working out where to store that data... you just need a hub! And you can query it ad hoc too.

We used to have to copy and shuffle data into centralized systems so we can query and join it.

Data hubs do away with all that. Stop needing to think about storage. Instead, it’s just about access.

There have always been fringe tools, eg I once did some cool stuff with MySQL spider engine. But modern systems like Trino (formerly called Presto) make it easy. And, I predict, will hit the mainstream soon.