Why even have www.<ourdomain>.<tld> in the first place then, if <ourdomain>.<tld> is entirely sufficient on its own?
It does appear that it's mostly done for historical reasons and sometimes you need CNAME records[1], but overall it feels like it probably introduces unnecessarily complexity, because the www. prefix doesn't really seem to be all that useful apart from the mentioned situation with CNAMEs.
That's kind of why i asked the question above - maybe someone can comment on additional use cases or reasons for sticking to the www convention, which aren't covered in the linked page.
When i last asked the question to a company who only had their website available with wwww but didn't without, i got an unsatisfactory and non-specific answer where spam was mentioned. I'm not sure whether there's any truth to that.
[1] https://en.wikipedia.org/wiki/World_Wide_Web#WWW_prefix