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0 pointskjksf5y ago0 comments

> Marketing requires a huge budget in the VC ag

And yet the free source of marketing (your twitter account) doesn't have a link to the book.

Neither does your HN bio.

Your website is broken (expired SSL certificate).

As far as I can tell you don't have a single page that tries to sell the book. A link to amazon is a bare minimum.

https://writeusefulbooks.com/ is an example of a master class of marketing a book. It describes what the book is about and why one should buy it. It established the author as successful writer and therefore authority on the subject.

He also wrote an article good enough to hit HN and be a driver to the website. That required 0 budget.

Maybe your failure at marketing are a result of you being bad at it, not a universal truth that you can only be successful with "huge budget".

0 comments

rjyoungling5y ago

Thanks! I agree that our marketing is good as the CMO. Just kidding.

Strongly agree with this: >not a universal truth that you can only be successful with "huge budget".

That quickly becomes a self-fulfilling prophecy.

The true GOATS of advertising and marketing, like for example Dave Trott, beat the point that you should play games you can win into your head over and over.

If one can't compete buying a ton of ads, don't try. But making a book that's useful to a small group of people, by making a clear promise, specifying who it is and isn't for, and then aggressively iterate with beta-readers until you start to get word of mouth, changes the equation more from needing lots of money to putting in a lot of the right kind of effort.

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