Because we know how something can be abused until there is another way to abuse it. It's an endless way to abuse it, where a PM with an even more cynical goal will introduce an even more disgusting way to monetize a product. Finally, it's to save money on production costs and make even more money. All this thanks to software scalability, pluggability, etc etc. All you need is finally the idea, and if you have a crazy idea backed up by a graph that shows you can make 20% of profit more, that's it, done.

Eventually people get used to it. That's the main selling point, always. We are commoditizing literally everything, it's happening under our nose and we just let it happen. Until finally alternatives come and we need to pay double to have something we used to have 20 years ago (conceptually speaking, not technically) for a normal/cheaper price.

Can we boycot this? Yes, by buying products whose pricing model is old and outdated. And that's typically not the shiny one...