I tend to agree with you. If water is precious then why is it so cheap? The avg family uses thousands of gallons a month. It's difficult to get people at current prices to stop wasting water. California farmers pay an average of $70 per acre-foot for water to irrigate crops (326,000 gallons) I live in an apt in California that doesn't even meter it. I can use all I want and the price is included in the rent. We have to get out of this mindset that water is a free gift from the sky and start pricing it in such a way that solutions to shortages become cost effective to implement.
Where does your wastewater go in your city? As long as you are not bottling it up and selling it out of state, isn’t most of it returned to the California ecosystem?