I agree to some extent here. I think it's perhaps better in general that employees raise their specific needs very clearly with their employers and if they feel like they are not being listened to
then they should start to look to find another offer. If the very first step an employee takes before negotiating for free tea and coffee in the break room is to slap another job offer on the table then I agree it looks bad.
It seems pfp did it right by first making their requirements well known and then putting themselves in a good negotiation position.