I understood what the problem your product was solving from the title of this Launch HN thread, but viewing the landing page, I think there's big room for improvement for how you explain that.

I think a few things would help:

- Revise your copy to speak more plainly. You're addressing folks working on many different parts of the product, but the language comes off as jargon. As a starting point, I think the title of this thread is way clearer

"Keep product text in sync from design to production" -- Makes sense

"manage and componentize the words across their product from design to production." -- I have no idea what that means

- Replace all of the screenshots and graphics. I see this done a lot, where screenshots are shown and the reader is supposed to understand what's happening, but is not often effective, because they don't understand the context for the screenshots, and it's not clear what part of the screenshot they should be focusing on. I would suggest you provide a very simple clear animation that demonstrates the "magic" behind your application. If it's syncing copy across many different tools and stages of the product, show that magic happening. In other words, if a reader saw nothing but this graphic/animation would they understand what your product is offering them? The demo video is not what I'm referring to, although it is helpful and should remain on the page, maybe even move it up a bit.