Maybe in theory "more stores" sounds like "more good" to you as a consumer.
But the large mass of consumers are not in a position to judge things like safety, performance, reliability, sustainability. They're only in position to judge things like "$3 is less than $4".
So the systematic effect of multiple stores will be that everyone will flock to the cheapest stores, which won't have the means or motivation to do what Apple does. Many of those stores will also be offering pirated applications.
So this will destroy many developers who will lose a lot more than 15% or 30% of their potential revenue to piracy, and it will also end up destroying Apple's own store.
This is what "be careful what you wish for" means. Eating fast food every day is cheaper and tastes better than whole foods, for you as a consumer. By the time your body is destroyed, it'll be too late to have some important realizations.