If I might offer a less glowing perspective
Apple is a highly vertically integrated company unlike anybody else in the "top end" of SV. They don't "need" your data
Facebook only exists as a website, so of course they want to data mine you to death, use psychological tricks to keep your eyeballs scrolling their website so they can shovel ads at you
Google effectively gives away Android. They make money by data mining you for advertisements and through providing a wide array of services (Gmail, Maps, Search etc) to augment the things you do on a day to day, in exchange for the reams of data it provides about you
Amazon doesn't really data mine you nearly as much, since their business is more selling you physical goods (or the dominance of AWS, depending on your point of view)
Microsoft wants to chase after what Google and AWS are doing, though their products feel more like pale imitations than anything. Granted that isn't particularly new for them (Zune vs iPod then is Bing vs Google today)
Apple doesn't "need" your data. They have no reason to. They've created products that effectively half of the first world wants to buy through iPhones and iPads
They've spent two decades working to build themselves an outright fortress. They sell you a phone they make, which runs apps from their app store that requires developers to play by their rules
The amount of money Apple makes simply by collecting its 30% revenue cut on everything done on iPhones alone dwarfs what they could get if they even attempted to muscle in on Google in the ad revenue business
