The obvious question is why has Qualcomm failed so hard at even keeping up with the A series? They're untouchable for radio stuff but their CPUs are very average. Samsung are also trying very hard with average results.
The M1 isn't Apple's first crack at this that is some fluke which will quickly be overtaken by someone else. Everyone else has already been in a race to beat their A-series chips and failed miserably. The M1 is just the first time we've been able to benchmark it on a real OS. If someone beats it, it will be AMD retooling their cores and doing it in 3-5 years (Zen was originally battling an ARM variant internally at AMD)