Do they? I don’t follow their ads closely, but I can’t find the word “computer” on https://www.apple.com/ipad-pro/ (given the 8tneractivity on that page, it still may be there, but I tried looking hard, and couldn’t find it), and they have an explicit ad saying “iPad Pro — Your next computer is not a computer” (https://youtube.com/watch?v=09_QxCcBEyU)
Can you point to that marketing?