I know a couple of people with supercars of one sort or another, and they'll argue about how they accelerate faster than a Ferrari, corner better than a Ferrari, etc.
I'll just say "but it's not a Ferrari."
And they say, "sigh, I know."
Ferrari has amazing marketing.
I remember a tire ad in the 80's that went like:
Q: "Why do all Ferraris come with Pirelli tires?"
A: "Because Enzo Ferrari wants it that way."
Q.E.D.
