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0 pointsSonicScrub4y ago0 comments

Yes, yes they do work. That's why it's a billion dollar industry. It allows industries to micro-target specific ads for communities and speak to them directly. It gives you more ability to expand your brand to new customers, not less, as it allows to you to specifically target niche groups who previously had no interest in you. It's important to get a sense of the extreme level of refinement that firms have access to through data-driven marketing. Want to design a marketing campaign for dog-owning, outdoorsy lesbians? Subaru launched an ad campaign in the 90s using subtle coding in their wide-net ads. Now companies can do that much more effectively by directly targeting those communities.

As for the common complaint that you always see ads for products you already purchased, that's actually a very good time to make an impression. What are the odds that you are thinking about buying a new dishwasher at any given moment? Probably next to 0. You probably would completely ignore any dishwasher ad you saw. Now imagine you just replaced your dishwasher with a new one. You probably noticed that dishwasher ad now. You might have even clicked on it to see if you got a good deal on it. You probably care more right now about dishwasher specs than you ever have in your life up to this point. Maybe there's a better deal out there. This is the perfect time to send you more dishwasher ads.

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contravariant4y ago

Nothing of what you stated supports the theory that it works, you've only shown that people are willing to pay for the ability.

In the end I guess it boils down to whether you trust advertising companies to only help their customers sell stuff that nobody needs.

tomjen34y ago

The last point is wrong: once I have purchased the dishwasher i care _less_ about a dishwasher at any previous point, because I am not most likely to have a functional dishwasher and even if yours is better I am not going to buy one more.

If marketers would only get this they would make so much more money, and I would get better ads for more relevant products. Instead I get ads that target me because I am in AGE_RANGE and live in country, or ads for scam products.

ben5094y ago

> because I am ... most likely to have a functional dishwasher and even if yours is better I am not going to buy one more.

Break the population into groups:

1. Have a working dishwasher / don't need one

2. Old dishwasher is failing, looking for a new one

3. Just bought a new dishwasher, it works great

4. Just bought a new dishwasher, going to return it

I suspect group 4 is who they're targeting.

pbhjpbhj4y ago

>once I have purchased the dishwasher i care _less_ about a dishwasher [than] at any previous point //

Ever recommended something to a friend/relative, or bought a second one of something that works/fits/performs well? Or even ever thought you should. I've definitely bought a pair of trainers (sneakers) and then thought, oh I should have bought another pair. If the shop had sent me an email, "get a second pair postage free" a few weeks later then they'd probably have made a sale.

I know people who have second homes definitely would re-buy white-goods, for example.

brokencode4y ago

Maybe for the consumer showing them more dishwasher information is helpful, but how could it be better for the company paying for the ad? The chances of somebody going through all the work of buying and installing another new dishwasher seems nonexistent at that point.

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