That's the website's problem, not jedberg's.
If they can come up with an unintrusive and frictionless way for me to support them financially, and I think their service is worth supporting, I'll do so.
The problem is that the advertising business model is forced upon users. It's like the sleazy salesman holding the service hostage, and the only way to use it is to agree to be exploited and manipulated.
To hell with that nonsense. Either come up with a business model that respects your users, or close up shop as far as I'm concerned.