I'm surprised that comma2 would assume anyone interested in their product wouldn't have ad blockers. Or that anyone would want to context switch to looking into it from Instagram.

I would have assumed ads for comma2 to revolve around sponsored content on various DIY/hacker sites. But I am not a good marketer, nor do I pretend to be (I do recognize it's value and wish I was, but I just don't get it.)

I suppose comma2 doesn't pay for blocked ads. So that is less surprising on reflection.