"personalized" ad creeps me out, and I really don't understand how people can tolerate a banner like "We know you buyed Some Thing from amazon so we think you would like to purchase Related Thing from us" and not freak out
There are different levels of personalization. I won't be okay with something based on my search/purchasing/location history, psychological profile, personal details etc. But I would be okay with something targeted at my age, gender, and the content of the page I'm visiting.
