Consumer VPN isn’t a market where competition is driving better products. All of the products are the same technically - it’s a trivial service to standup. Sort of like a home security company… there are good ones, but most are garbage peddling FUD, especially fear.
The differentiation is purely marketing. Some VPN providers are basically grey market means to bypass TV blackouts. Others claim to be privacy focused, but are in fact the opposite. A few are actually privacy focused.
IMO, having megacorp(s) roll up the junk use cases actually drives meaningful competition by putting the lousy players out of business or driving consolidation in a crowded market.
