https://businessofcollegesports.com/tracker-college-sports-p...
You can see from that list that the vast majority of sports that were cut were non-revenue, men's sports. $1.05M lost to paying the football team could just as likely be covered by cutting one or two non-revenue sports as it is by raising ticket prices. The reality is attendance of college football games was already down before Covid, even for powerhouse schools like the University of Georgia:
https://ugawire.usatoday.com/2019/03/27/college-football-gam...
It is extremely unlikely that even the biggest football schools will be able to cover the cost of paying their players through increase ticket prices when they are already concerned about filling seats.
