Plus social media & potentially even ISPs looking to sell user data, I wouldn’t be surprised if every aspect of your online life is fed into a system like this. And simply hiding your traffic won’t be good enough because not using these things would be considered abnormal — not having active (and well behaved) social media presence could be a big detriment to a score like this. Something that employers are likely to look at too.

On the one hand I appreciate the stuff a company like Apple does around privacy, but on the other they comply with whatever laws are in place in a given country. So we have to hope the state of our democracy improves because effectively becoming a one-party state changes the game — then we actually have to worry the government will encourage or mandate dystopian systems like this. Good actors in the private sector won’t be good enough to mitigate if that happens.