I understand the value proposition of an internet-connected "virtual class" for motivation, competitive pacing, social gaming, etc but my limited research showed that one can get these benefits with just the Peloton app[1] (the software) without buying the hardware (Peloton branded bike/treadmill).
The big disadvantage with the whole Peloton hardware+software integrated package is them changing the Terms of Service on the customer at any time to raise prices. (E.g. this thread's topic of abruptly removing treadmill's "Just Run" $0 cost option.)
Is the DIY option with your own bike/treadmill with an iPad running the Peloton app too awkward that it makes the integrated Peloton the better value? Or are buyers simply not aware of the options?