As I wrote in the opening post, once one learns about how the propaganda is done, what the techniques are, you start recognizing it all over the place.
It's like when I took some courses in sales techniques. Then, I'd go to buy a car, and sure enough, the salesmens' pitches were right out of those courses. I never recognized them for what they were before.
Becoming aware of when someone is trying to manipulate you, how they are doing it, and why it works is kind of a superpower.
You should try to consider what unnoticed propaganda has led you to (apparently) separate "wokeness," as a concept, from just "being polite" or "treating people with respect".
It is closely related to the similar discussions had over "political correctness".