It is true in sometimes unexpected ways. For instance some sellers just don't care about notifications; it might be because they usually work with professional buyers who work on a long timescale ("I need it for this quarter") and will contact the seller on a regular basis if they care.
Some sellers just don't want to deal with you. I had a "mom and pop" for who my business wasn't really a priority (well, fine), sent me random junk after misreading my order, and it was a PITA to sort the situation.
Basically, going out of Amazon (the new Alibaba as you say) is also returning to the Wild Wild West. There is no real choice than to deal with both, but god is it a pain.