Heap might be good but they are crazy expensive. We were quoted something like a quarter million dollars. Good luck getting that signed off, plus you still need quite technical analysts to run the thing.
I've found https://contentsquare.com/ to be much better received by juniors and seniors alike, and it's a fraction of the cost of heap.
That’s generally how pricing works for SAAS products - most later stage customers have stricter or more customized needs. Think support SLAs, SSO, ACLs for their employees, etc.
