Nationalists everywhere are insufferable. The aspiration for "lovable" PRC propanda is just aspirational. IMO very little chance PRC will be able to out-propagandize west/US especially among west/US aligned partners. Language/cultural divide too big. I think domestically people will just settle for less cringy interntionational rhetoric, which itself is a losing game since western media will interpret translations with liberty regardless. It doesn't matter that PRC citizens are relatively apolitical on the whole, with 1.4B population statistics there's will always be too many absurd nationals to paint narrative. Really PRC strategy of maintaining different internet/cultural bubbles and targetting msgs at more receptive Chinese diasphora audiences is on point. Once attempt at "lovable" propaganda fails, PRC will pursue Russia style disinformation because ultimately that's whats most pragmatic given the divide and realities of competition. Also more of those PRC cartoons that called out western hypocrisy that was well recieved domestically and made western media look ridiculous by coordinated labelling them photographs. Or calling out Canadian indigenous drama, Australia enviromentalism etc, stuff that has had more ramifcations on the domestic politics of Canada and Australia leaders than west pressing on XJ/HK/Tibet, which Xi doesn't lose sleep over.