The value prop of AMD64 was very clear from the start: better performance, more memory, without porting to a 64 bit RISC which coincidentally were all dying or dead at the time. The only other option at the time was IA64 - Itanium - which sucked and was way more expensive.
The value prop of v6 is: ??? Learn an entirely new networking stack! Enjoy degraded service because v6 will cause inexplicable hangs and timeouts! Deal with a weird ass protocol founded on perimeter security which is not something we have been doing for 20 years! Fun for the whole family!