If you look at previous behemoth companies, like GE, they tried to hit all these industries and overextended. There was GE energy, GE Capital, GE digital, GE Healthcare, GE Transportation systems, GE Aviation, and some part of that made light bulbs. With Apple, they can’t just keep producing phones and grow so the challenge is to break into new neighboring sectors. Their goal with the car was not so much to manufacture it as it was to provide industrial design, branding, and software support as an initial foray. They were turned back by Kia/Hyundai as not bringing enough to the table.
