> Tesla is basically the Apple of cars already. They raised the bar quit high for Apple to break into that market and not look like an also ran type product (i.e. like most of Tesla's competition right now).

The Apple of cars is Porsche, not Tesla. Porsche’s design language, desirability, quality and customer service is Apple-like in the car industry. Tesla is the opposite of that. High volume $40k cars with horrendous quality control issues, subpar interior quality and customer service.

Tesla, however, does set the bar high when it comes to being an EV and technology integration. Everything else, not so much.